// // Variables // -------------------------------------------------- //== Colors // //## Gray and brand colors for use across Bootstrap. @gray-darker: lighten(#000, 13.5%); // #222 @gray-dark: lighten(#000, 20%); // #333 @gray: lighten(#000, 33.5%); // #555 @gray-light: lighten(#000, 60%); // #999 @gray-lighter: lighten(#000, 93.5%); // #eee @brand-primary: #428bca; @brand-success: #5cb85c; @brand-info: #5bc0de; @brand-warning: #f0ad4e; @brand-danger: #d9534f; //== Scaffolding // //## Settings for some of the most global styles. //** Background color for ``. @body-bg: #fff; //** Global text color on ``. @text-color: @gray-dark; //** Global textual link color. @link-color: @brand-primary; //** Link hover color set via `darken()` function. @link-hover-color: darken(@link-color, 15%); //== Typography // //## Font, line-height, and color for body text, headings, and more. @font-family-sans-serif: "Helvetica Neue", Helvetica, Arial, sans-serif; @font-family-serif: Georgia, "Times New Roman", Times, serif; //** Default monospace fonts for ``, ``, and `
`.
@font-family-monospace:   Menlo, Monaco, Consolas, "Courier New", monospace;
@font-family-base:        @font-family-sans-serif;

@font-size-base:          14px;
@font-size-large:         ceil((@font-size-base * 1.25)); // ~18px
@font-size-small:         ceil((@font-size-base * 0.85)); // ~12px

@font-size-h1:            floor((@font-size-base * 2.6)); // ~36px
@font-size-h2:            floor((@font-size-base * 2.15)); // ~30px
@font-size-h3:            ceil((@font-size-base * 1.7)); // ~24px
@font-size-h4:            ceil((@font-size-base * 1.25)); // ~18px
@font-size-h5:            @font-size-base;
@font-size-h6:            ceil((@font-size-base * 0.85)); // ~12px

//** Unit-less `line-height` for use in components like buttons.
@line-height-base:        1.428571429; // 20/14
//** Computed "line-height" (`font-size` * `line-height`) for use with `margin`, `padding`, etc.
@line-height-computed:    floor((@font-size-base * @line-height-base)); // ~20px

//** By default, this inherits from the ``.
@headings-font-family:    inherit;
@headings-font-weight:    500;
@headings-line-height:    1.1;
@headings-color:          inherit;


//== Iconography
//
//## Specify custom location and filename of the included Glyphicons icon font. Useful for those including Bootstrap via Bower.

//** Load fonts from this directory.
@icon-font-path:          "../fonts/";
//** File name for all font files.
@icon-font-name:          "glyphicons-halflings-regular";
//** Element ID within SVG icon file.
@icon-font-svg-id:        "glyphicons_halflingsregular";


//== Components
//
//## Define common padding and border radius sizes and more. Values based on 14px text and 1.428 line-height (~20px to start).

@padding-base-vertical:     6px;
@padding-base-horizontal:   12px;

@padding-large-vertical:    10px;
@padding-large-horizontal:  16px;

@padding-small-vertical:    5px;
@padding-small-horizontal:  10px;

@padding-xs-vertical:       1px;
@padding-xs-horizontal:     5px;

@line-height-large:         1.33;
@line-height-small:         1.5;

@border-radius-base:        4px;
@border-radius-large:       6px;
@border-radius-small:       3px;

//** Global color for active items (e.g., navs or dropdowns).
@component-active-color:    #fff;
//** Global background color for active items (e.g., navs or dropdowns).
@component-active-bg:       @brand-primary;

//** Width of the `border` for generating carets that indicator dropdowns.
@caret-width-base:          4px;
//** Carets increase slightly in size for larger components.
@caret-width-large:         5px;


//== Tables
//
//## Customizes the `.table` component with basic values, each used across all table variations.

//** Padding for ``s and ``s.
@table-cell-padding:            8px;
//** Padding for cells in `.table-condensed`.
@table-condensed-cell-padding:  5px;

//** Default background color used for all tables.
@table-bg:                      transparent;
//** Background color used for `.table-striped`.
@table-bg-accent:               #f9f9f9;
//** Background color used for `.table-hover`.
@table-bg-hover:                #f5f5f5;
@table-bg-active:               @table-bg-hover;

//** Border color for table and cell borders.
@table-border-color:            #ddd;


//== Buttons
//
//## For each of Bootstrap's buttons, define text, background and border color.

@btn-font-weight:                normal;

@btn-default-color:              #333;
@btn-default-bg:                 #fff;
@btn-default-border:             #ccc;

@btn-primary-color:              #fff;
@btn-primary-bg:                 @brand-primary;
@btn-primary-border:             darken(@btn-primary-bg, 5%);

@btn-success-color:              #fff;
@btn-success-bg:                 @brand-success;
@btn-success-border:             darken(@btn-success-bg, 5%);

@btn-info-color:                 #fff;
@btn-info-bg:                    @brand-info;
@btn-info-border:                darken(@btn-info-bg, 5%);

@btn-warning-color:              #fff;
@btn-warning-bg:                 @brand-warning;
@btn-warning-border:             darken(@btn-warning-bg, 5%);

@btn-danger-color:               #fff;
@btn-danger-bg:                  @brand-danger;
@btn-danger-border:              darken(@btn-danger-bg, 5%);

@btn-link-disabled-color:        @gray-light;


//== Forms
//
//##

//** `` background color
@input-bg:                       #fff;
//** `` background color
@input-bg-disabled:              @gray-lighter;

//** Text color for ``s
@input-color:                    @gray;
//** `` border color
@input-border:                   #ccc;
//** `` border radius
@input-border-radius:            @border-radius-base;
//** Border color for inputs on focus
@input-border-focus:             #66afe9;

//** Placeholder text color
@input-color-placeholder:        @gray-light;

//** Default `.form-control` height
@input-height-base:              (@line-height-computed + (@padding-base-vertical * 2) + 2);
//** Large `.form-control` height
@input-height-large:             (ceil(@font-size-large * @line-height-large) + (@padding-large-vertical * 2) + 2);
//** Small `.form-control` height
@input-height-small:             (floor(@font-size-small * @line-height-small) + (@padding-small-vertical * 2) + 2);

@legend-color:                   @gray-dark;
@legend-border-color:            #e5e5e5;

//** Background color for textual input addons
@input-group-addon-bg:           @gray-lighter;
//** Border color for textual input addons
@input-group-addon-border-color: @input-border;


//== Dropdowns
//
//## Dropdown menu container and contents.

//** Background for the dropdown menu.
@dropdown-bg:                    #fff;
//** Dropdown menu `border-color`.
@dropdown-border:                rgba(0,0,0,.15);
//** Dropdown menu `border-color` **for IE8**.
@dropdown-fallback-border:       #ccc;
//** Divider color for between dropdown items.
@dropdown-divider-bg:            #e5e5e5;

//** Dropdown link text color.
@dropdown-link-color:            @gray-dark;
//** Hover color for dropdown links.
@dropdown-link-hover-color:      darken(@gray-dark, 5%);
//** Hover background for dropdown links.
@dropdown-link-hover-bg:         #f5f5f5;

//** Active dropdown menu item text color.
@dropdown-link-active-color:     @component-active-color;
//** Active dropdown menu item background color.
@dropdown-link-active-bg:        @component-active-bg;

//** Disabled dropdown menu item background color.
@dropdown-link-disabled-color:   @gray-light;

//** Text color for headers within dropdown menus.
@dropdown-header-color:          @gray-light;

//** Deprecated `@dropdown-caret-color` as of v3.1.0
@dropdown-caret-color:           #000;


//-- Z-index master list
//
// Warning: Avoid customizing these values. They're used for a bird's eye view
// of components dependent on the z-axis and are designed to all work together.
//
// Note: These variables are not generated into the Customizer.

@zindex-navbar:            1000;
@zindex-dropdown:          1000;
@zindex-popover:           1060;
@zindex-tooltip:           1070;
@zindex-navbar-fixed:      1030;
@zindex-modal-background:  1040;
@zindex-modal:             1050;


//== Media queries breakpoints
//
//## Define the breakpoints at which your layout will change, adapting to different screen sizes.

// Extra small screen / phone
//** Deprecated `@screen-xs` as of v3.0.1
@screen-xs:                  480px;
//** Deprecated `@screen-xs-min` as of v3.2.0
@screen-xs-min:              @screen-xs;
//** Deprecated `@screen-phone` as of v3.0.1
@screen-phone:               @screen-xs-min;

// Small screen / tablet
//** Deprecated `@screen-sm` as of v3.0.1
@screen-sm:                  768px;
@screen-sm-min:              @screen-sm;
//** Deprecated `@screen-tablet` as of v3.0.1
@screen-tablet:              @screen-sm-min;

// Medium screen / desktop
//** Deprecated `@screen-md` as of v3.0.1
@screen-md:                  992px;
@screen-md-min:              @screen-md;
//** Deprecated `@screen-desktop` as of v3.0.1
@screen-desktop:             @screen-md-min;

// Large screen / wide desktop
//** Deprecated `@screen-lg` as of v3.0.1
@screen-lg:                  1200px;
@screen-lg-min:              @screen-lg;
//** Deprecated `@screen-lg-desktop` as of v3.0.1
@screen-lg-desktop:          @screen-lg-min;

// So media queries don't overlap when required, provide a maximum
@screen-xs-max:              (@screen-sm-min - 1);
@screen-sm-max:              (@screen-md-min - 1);
@screen-md-max:              (@screen-lg-min - 1);


//== Grid system
//
//## Define your custom responsive grid.

//** Number of columns in the grid.
@grid-columns:              12;
//** Padding between columns. Gets divided in half for the left and right.
@grid-gutter-width:         30px;
// Navbar collapse
//** Point at which the navbar becomes uncollapsed.
@grid-float-breakpoint:     @screen-sm-min;
//** Point at which the navbar begins collapsing.
@grid-float-breakpoint-max: (@grid-float-breakpoint - 1);


//== Container sizes
//
//## Define the maximum width of `.container` for different screen sizes.

// Small screen / tablet
@container-tablet:             ((720px + @grid-gutter-width));
//** For `@screen-sm-min` and up.
@container-sm:                 @container-tablet;

// Medium screen / desktop
@container-desktop:            ((940px + @grid-gutter-width));
//** For `@screen-md-min` and up.
@container-md:                 @container-desktop;

// Large screen / wide desktop
@container-large-desktop:      ((1140px + @grid-gutter-width));
//** For `@screen-lg-min` and up.
@container-lg:                 @container-large-desktop;


//== Navbar
//
//##

// Basics of a navbar
@navbar-height:                    50px;
@navbar-margin-bottom:             @line-height-computed;
@navbar-border-radius:             @border-radius-base;
@navbar-padding-horizontal:        floor((@grid-gutter-width / 2));
@navbar-padding-vertical:          ((@navbar-height - @line-height-computed) / 2);
@navbar-collapse-max-height:       340px;

@navbar-default-color:             #777;
@navbar-default-bg:                #f8f8f8;
@navbar-default-border:            darken(@navbar-default-bg, 6.5%);

// Navbar links
@navbar-default-link-color:                #777;
@navbar-default-link-hover-color:          #333;
@navbar-default-link-hover-bg:             transparent;
@navbar-default-link-active-color:         #555;
@navbar-default-link-active-bg:            darken(@navbar-default-bg, 6.5%);
@navbar-default-link-disabled-color:       #ccc;
@navbar-default-link-disabled-bg:          transparent;

// Navbar brand label
@navbar-default-brand-color:               @navbar-default-link-color;
@navbar-default-brand-hover-color:         darken(@navbar-default-brand-color, 10%);
@navbar-default-brand-hover-bg:            transparent;

// Navbar toggle
@navbar-default-toggle-hover-bg:           #ddd;
@navbar-default-toggle-icon-bar-bg:        #888;
@navbar-default-toggle-border-color:       #ddd;


// Inverted navbar
// Reset inverted navbar basics
@navbar-inverse-color:                      @gray-light;
@navbar-inverse-bg:                         #222;
@navbar-inverse-border:                     darken(@navbar-inverse-bg, 10%);

// Inverted navbar links
@navbar-inverse-link-color:                 @gray-light;
@navbar-inverse-link-hover-color:           #fff;
@navbar-inverse-link-hover-bg:              transparent;
@navbar-inverse-link-active-color:          @navbar-inverse-link-hover-color;
@navbar-inverse-link-active-bg:             darken(@navbar-inverse-bg, 10%);
@navbar-inverse-link-disabled-color:        #444;
@navbar-inverse-link-disabled-bg:           transparent;

// Inverted navbar brand label
@navbar-inverse-brand-color:                @navbar-inverse-link-color;
@navbar-inverse-brand-hover-color:          #fff;
@navbar-inverse-brand-hover-bg:             transparent;

// Inverted navbar toggle
@navbar-inverse-toggle-hover-bg:            #333;
@navbar-inverse-toggle-icon-bar-bg:         #fff;
@navbar-inverse-toggle-border-color:        #333;


//== Navs
//
//##

//=== Shared nav styles
@nav-link-padding:                          10px 15px;
@nav-link-hover-bg:                         @gray-lighter;

@nav-disabled-link-color:                   @gray-light;
@nav-disabled-link-hover-color:             @gray-light;

@nav-open-link-hover-color:                 #fff;

//== Tabs
@nav-tabs-border-color:                     #ddd;

@nav-tabs-link-hover-border-color:          @gray-lighter;

@nav-tabs-active-link-hover-bg:             @body-bg;
@nav-tabs-active-link-hover-color:          @gray;
@nav-tabs-active-link-hover-border-color:   #ddd;

@nav-tabs-justified-link-border-color:            #ddd;
@nav-tabs-justified-active-link-border-color:     @body-bg;

//== Pills
@nav-pills-border-radius:                   @border-radius-base;
@nav-pills-active-link-hover-bg:            @component-active-bg;
@nav-pills-active-link-hover-color:         @component-active-color;


//== Pagination
//
//##

@pagination-color:                     @link-color;
@pagination-bg:                        #fff;
@pagination-border:                    #ddd;

@pagination-hover-color:               @link-hover-color;
@pagination-hover-bg:                  @gray-lighter;
@pagination-hover-border:              #ddd;

@pagination-active-color:              #fff;
@pagination-active-bg:                 @brand-primary;
@pagination-active-border:             @brand-primary;

@pagination-disabled-color:            @gray-light;
@pagination-disabled-bg:               #fff;
@pagination-disabled-border:           #ddd;


//== Pager
//
//##

@pager-bg:                             @pagination-bg;
@pager-border:                         @pagination-border;
@pager-border-radius:                  15px;

@pager-hover-bg:                       @pagination-hover-bg;

@pager-active-bg:                      @pagination-active-bg;
@pager-active-color:                   @pagination-active-color;

@pager-disabled-color:                 @pagination-disabled-color;


//== Jumbotron
//
//##

@jumbotron-padding:              30px;
@jumbotron-color:                inherit;
@jumbotron-bg:                   @gray-lighter;
@jumbotron-heading-color:        inherit;
@jumbotron-font-size:            ceil((@font-size-base * 1.5));


//== Form states and alerts
//
//## Define colors for form feedback states and, by default, alerts.

@state-success-text:             #3c763d;
@state-success-bg:               #dff0d8;
@state-success-border:           darken(spin(@state-success-bg, -10), 5%);

@state-info-text:                #31708f;
@state-info-bg:                  #d9edf7;
@state-info-border:              darken(spin(@state-info-bg, -10), 7%);

@state-warning-text:             #8a6d3b;
@state-warning-bg:               #fcf8e3;
@state-warning-border:           darken(spin(@state-warning-bg, -10), 5%);

@state-danger-text:              #a94442;
@state-danger-bg:                #f2dede;
@state-danger-border:            darken(spin(@state-danger-bg, -10), 5%);


//== Tooltips
//
//##

//** Tooltip max width
@tooltip-max-width:           200px;
//** Tooltip text color
@tooltip-color:               #fff;
//** Tooltip background color
@tooltip-bg:                  #000;
@tooltip-opacity:             .9;

//** Tooltip arrow width
@tooltip-arrow-width:         5px;
//** Tooltip arrow color
@tooltip-arrow-color:         @tooltip-bg;


//== Popovers
//
//##

//** Popover body background color
@popover-bg:                          #fff;
//** Popover maximum width
@popover-max-width:                   276px;
//** Popover border color
@popover-border-color:                rgba(0,0,0,.2);
//** Popover fallback border color
@popover-fallback-border-color:       #ccc;

//** Popover title background color
@popover-title-bg:                    darken(@popover-bg, 3%);

//** Popover arrow width
@popover-arrow-width:                 10px;
//** Popover arrow color
@popover-arrow-color:                 #fff;

//** Popover outer arrow width
@popover-arrow-outer-width:           (@popover-arrow-width + 1);
//** Popover outer arrow color
@popover-arrow-outer-color:           fadein(@popover-border-color, 5%);
//** Popover outer arrow fallback color
@popover-arrow-outer-fallback-color:  darken(@popover-fallback-border-color, 20%);


//== Labels
//
//##

//** Default label background color
@label-default-bg:            @gray-light;
//** Primary label background color
@label-primary-bg:            @brand-primary;
//** Success label background color
@label-success-bg:            @brand-success;
//** Info label background color
@label-info-bg:               @brand-info;
//** Warning label background color
@label-warning-bg:            @brand-warning;
//** Danger label background color
@label-danger-bg:             @brand-danger;

//** Default label text color
@label-color:                 #fff;
//** Default text color of a linked label
@label-link-hover-color:      #fff;


//== Modals
//
//##

//** Padding applied to the modal body
@modal-inner-padding:         15px;

//** Padding applied to the modal title
@modal-title-padding:         15px;
//** Modal title line-height
@modal-title-line-height:     @line-height-base;

//** Background color of modal content area
@modal-content-bg:                             #fff;
//** Modal content border color
@modal-content-border-color:                   rgba(0,0,0,.2);
//** Modal content border color **for IE8**
@modal-content-fallback-border-color:          #999;

//** Modal backdrop background color
@modal-backdrop-bg:           #000;
//** Modal backdrop opacity
@modal-backdrop-opacity:      .5;
//** Modal header border color
@modal-header-border-color:   #e5e5e5;
//** Modal footer border color
@modal-footer-border-color:   @modal-header-border-color;

@modal-lg:                    900px;
@modal-md:                    600px;
@modal-sm:                    300px;


//== Alerts
//
//## Define alert colors, border radius, and padding.

@alert-padding:               15px;
@alert-border-radius:         @border-radius-base;
@alert-link-font-weight:      bold;

@alert-success-bg:            @state-success-bg;
@alert-success-text:          @state-success-text;
@alert-success-border:        @state-success-border;

@alert-info-bg:               @state-info-bg;
@alert-info-text:             @state-info-text;
@alert-info-border:           @state-info-border;

@alert-warning-bg:            @state-warning-bg;
@alert-warning-text:          @state-warning-text;
@alert-warning-border:        @state-warning-border;

@alert-danger-bg:             @state-danger-bg;
@alert-danger-text:           @state-danger-text;
@alert-danger-border:         @state-danger-border;


//== Progress bars
//
//##

//** Background color of the whole progress component
@progress-bg:                 #f5f5f5;
//** Progress bar text color
@progress-bar-color:          #fff;

//** Default progress bar color
@progress-bar-bg:             @brand-primary;
//** Success progress bar color
@progress-bar-success-bg:     @brand-success;
//** Warning progress bar color
@progress-bar-warning-bg:     @brand-warning;
//** Danger progress bar color
@progress-bar-danger-bg:      @brand-danger;
//** Info progress bar color
@progress-bar-info-bg:        @brand-info;


//== List group
//
//##

//** Background color on `.list-group-item`
@list-group-bg:                 #fff;
//** `.list-group-item` border color
@list-group-border:             #ddd;
//** List group border radius
@list-group-border-radius:      @border-radius-base;

//** Background color of single list items on hover
@list-group-hover-bg:           #f5f5f5;
//** Text color of active list items
@list-group-active-color:       @component-active-color;
//** Background color of active list items
@list-group-active-bg:          @component-active-bg;
//** Border color of active list elements
@list-group-active-border:      @list-group-active-bg;
//** Text color for content within active list items
@list-group-active-text-color:  lighten(@list-group-active-bg, 40%);

//** Text color of disabled list items
@list-group-disabled-color:      @gray-light;
//** Background color of disabled list items
@list-group-disabled-bg:         @gray-lighter;
//** Text color for content within disabled list items
@list-group-disabled-text-color: @list-group-disabled-color;

@list-group-link-color:         #555;
@list-group-link-hover-color:   @list-group-link-color;
@list-group-link-heading-color: #333;


//== Panels
//
//##

@panel-bg:                    #fff;
@panel-body-padding:          15px;
@panel-heading-padding:       10px 15px;
@panel-footer-padding:        @panel-heading-padding;
@panel-border-radius:         @border-radius-base;

//** Border color for elements within panels
@panel-inner-border:          #ddd;
@panel-footer-bg:             #f5f5f5;

@panel-default-text:          @gray-dark;
@panel-default-border:        #ddd;
@panel-default-heading-bg:    #f5f5f5;

@panel-primary-text:          #fff;
@panel-primary-border:        @brand-primary;
@panel-primary-heading-bg:    @brand-primary;

@panel-success-text:          @state-success-text;
@panel-success-border:        @state-success-border;
@panel-success-heading-bg:    @state-success-bg;

@panel-info-text:             @state-info-text;
@panel-info-border:           @state-info-border;
@panel-info-heading-bg:       @state-info-bg;

@panel-warning-text:          @state-warning-text;
@panel-warning-border:        @state-warning-border;
@panel-warning-heading-bg:    @state-warning-bg;

@panel-danger-text:           @state-danger-text;
@panel-danger-border:         @state-danger-border;
@panel-danger-heading-bg:     @state-danger-bg;


//== Thumbnails
//
//##

//** Padding around the thumbnail image
@thumbnail-padding:           4px;
//** Thumbnail background color
@thumbnail-bg:                @body-bg;
//** Thumbnail border color
@thumbnail-border:            #ddd;
//** Thumbnail border radius
@thumbnail-border-radius:     @border-radius-base;

//** Custom text color for thumbnail captions
@thumbnail-caption-color:     @text-color;
//** Padding around the thumbnail caption
@thumbnail-caption-padding:   9px;


//== Wells
//
//##

@well-bg:                     #f5f5f5;
@well-border:                 darken(@well-bg, 7%);


//== Badges
//
//##

@badge-color:                 #fff;
//** Linked badge text color on hover
@badge-link-hover-color:      #fff;
@badge-bg:                    @gray-light;

//** Badge text color in active nav link
@badge-active-color:          @link-color;
//** Badge background color in active nav link
@badge-active-bg:             #fff;

@badge-font-weight:           bold;
@badge-line-height:           1;
@badge-border-radius:         10px;


//== Breadcrumbs
//
//##

@breadcrumb-padding-vertical:   8px;
@breadcrumb-padding-horizontal: 15px;
//** Breadcrumb background color
@breadcrumb-bg:                 #f5f5f5;
//** Breadcrumb text color
@breadcrumb-color:              #ccc;
//** Text color of current page in the breadcrumb
@breadcrumb-active-color:       @gray-light;
//** Textual separator for between breadcrumb elements
@breadcrumb-separator:          "/";


//== Carousel
//
//##

@carousel-text-shadow:                        0 1px 2px rgba(0,0,0,.6);

@carousel-control-color:                      #fff;
@carousel-control-width:                      15%;
@carousel-control-opacity:                    .5;
@carousel-control-font-size:                  20px;

@carousel-indicator-active-bg:                #fff;
@carousel-indicator-border-color:             #fff;

@carousel-caption-color:                      #fff;


//== Close
//
//##

@close-font-weight:           bold;
@close-color:                 #000;
@close-text-shadow:           0 1px 0 #fff;


//== Code
//
//##

@code-color:                  #c7254e;
@code-bg:                     #f9f2f4;

@kbd-color:                   #fff;
@kbd-bg:                      #333;

@pre-bg:                      #f5f5f5;
@pre-color:                   @gray-dark;
@pre-border-color:            #ccc;
@pre-scrollable-max-height:   340px;


//== Type
//
//##

//** Text muted color
@text-muted:                  @gray-light;
//** Abbreviations and acronyms border color
@abbr-border-color:           @gray-light;
//** Headings small color
@headings-small-color:        @gray-light;
//** Blockquote small color
@blockquote-small-color:      @gray-light;
//** Blockquote font size
@blockquote-font-size:        (@font-size-base * 1.25);
//** Blockquote border color
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//** Page header border color
@page-header-border-color:    @gray-lighter;


//== Miscellaneous
//
//##

//** Horizontal line color.
@hr-border:                   @gray-lighter;

//** Horizontal offset for forms and lists.
@component-offset-horizontal: 180px;
  `id` bigint(20) unsigned NOT NULL AUTO_INCREMENT,
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  KEY `url` (`url`(191)),
  KEY `res` (`res`)




	
	Mastering Micro-Influencer Campaigns: A Deep Dive into Niche Audience Engagement with Precise Strategies | JNP Sri Lanka | National Freedom Front
		




	
	
			
	
	

	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	





































    
    






		
		



	

		

			
			
            

                

                    






                

                

                                                        

                

                    
 



  
  

    
    
  


  

    
    
  


  

    
    
  

	
 

    
    
  


  

    
    
  


	


  
  
  
		
	

 
  
  
  







                


            


            
		

	

	

		
		 

	

		

			

									

						

							

								
Mastering Micro-Influencer Campaigns: A Deep Dive into Niche Audience Engagement with Precise Strategies

																	
by JNP Media   4/07/2025 | 2:35
                                    0
                                    Posted in කාලීන පුවත් 

															

							

																			Mastering Micro-Influencer Campaigns: A Deep Dive into Niche Audience Engagement with Precise Strategies
																		

							

																
Implementing micro-influencer campaigns for niche audiences requires a meticulous, data-driven approach that transcends basic influencer selection. This article explores advanced, actionable techniques to identify the most authentic influencers, craft personalized outreach strategies, co-create compelling content, and measure performance with precision. Building on the broader context of «{tier2_theme}», and rooted in foundational principles outlined in «{tier1_theme}», this guide aims to elevate your niche engagement efforts to expert level.



1. Selecting the Right Micro-Influencers for Your Niche Campaign


a) Criteria for Identifying Authentic and Relevant Micro-Influencers


Beyond follower count, authentic micro-influencers exhibit consistent brand alignment, genuine engagement, and transparent communication. Use a multi-criteria evaluation process:


    

  • Audience Relevance: Verify that their followers match your target demographic in interests, geography, and values. Use qualitative assessments like comments and community interactions.
    • 

  • Content Quality & Style: Analyze their content for authenticity, storytelling ability, and production quality. Disqualify influencers who rely heavily on stock imagery or exhibit suspicious posting patterns.
    • 

  • Engagement Authenticity: Look for high ratios of genuine comments and interactions relative to followers. Use tools like FakeFollowerCheck to identify suspicious profiles.
    • 

  • Brand Fit & Values: Review past collaborations to ensure alignment with your brand mission, tone, and niche.
    • 



b) Tools and Platforms for Micro-Influencer Discovery


Leverage advanced platforms for granular filtering and data-driven insights:





Platform
Key Features
Ideal Use Case




Upfluence
Influencer database, audience demographics, performance metrics
Deep filtering for niche segments




Heepsy
Fake follower detection, engagement analysis, geo-targeting
Quick discovery & vetting




NinjaOutreach
Email outreach integration, contact management
Outreach automation combined with discovery





c) Evaluating Engagement Rates and Audience Quality vs. Follower Count


Instead of focusing solely on follower numbers, prioritize engagement rate (ER) as a primary indicator:


    

  • ER Calculation: (Total Engagements / Total Followers) x 100
    • 

  • Thresholds: Micro-influencers typically have ER > 3-5%, but niche segments may vary.
    • 

  • Audience Quality: Use qualitative metrics such as audience comments, community activity, and niche affinity to supplement ER data.
    • 



d) Case Study: Successful Micro-Influencer Selection in Eco-Friendly Beauty



“In selecting eco-friendly beauty influencers, we prioritized authenticity over reach. Using Heepsy’s geo-targeting and engagement filters, we identified micro-influencers with ER > 4% and genuine community comments about sustainability. One influencer with 8k followers and 350 average comments per post was chosen, resulting in a 20% uplift in campaign engagement.”


2. Developing a Precise Outreach and Collaboration Strategy


a) Crafting Personalized Outreach Messages that Resonate


Effective outreach hinges on authenticity. Follow this structured approach:


    

  1. Research: Review the influencer’s recent content, values, and community interactions to understand their voice and priorities.
    2. 

  2. Personalization: Reference specific posts, shared values, or mutual interests to demonstrate genuine interest.
    3. 

  3. Value Proposition: Clearly articulate what you offer—be it exclusive products, payment, or long-term partnership benefits.
    4. 

  4. Call to Action: Propose a straightforward next step, such as a call or email reply, rather than vague requests.
    5. 



Example of effective message:



“Hi [Name], I loved your recent post about sustainable skincare routines—your authentic approach really resonates with our brand’s mission. We’re launching a new eco-friendly product line and believe your voice would inspire our community. Would you be open to discussing a collaboration? Looking forward to connecting!”


b) Approaches for Negotiating Campaign Terms and Compensation


Negotiation should be transparent and aligned with influencer expectations:


    

  • Compensation Models: Decide between flat fees, performance-based commissions, or product exchanges based on niche and influencer size.
    • 

  • Deliverables Clarity: Specify content types (posts, stories, videos), frequency, and platform specifics.
    • 

  • Performance Metrics: Incorporate KPIs such as engagement benchmarks or link clicks.
    • 

  • Usage Rights & Exclusivity: Clarify how content can be reused and whether exclusivity applies.
    • 



c) Building Long-Term Relationships Versus One-Time Partnerships


Long-term collaborations foster authenticity and sustained brand trust. Strategies include:


    

  • Consistent Engagement: Regular check-ins and exclusive invites for new products or campaigns.
    • 

  • Shared Goals & Values: Co-develop campaign ideas aligned with influencer’s audience interests.
    • 

  • Performance Recognition: Public acknowledgment or bonuses for exceeding KPIs.
    • 

  • Contractual Flexibility: Options for renewal, renegotiation, or scaling collaboration scope.
    • 



d) Example: Outreach Template and Follow-Up Schedule


Use a structured follow-up process to maintain momentum:





Stage
Timing
Action




Initial Outreach
Day 1
Send personalized message




Follow-Up
Day 4-5
Gentle reminder or alternative contact




Final Check-In
Day 10
Confirm interest or move on





3. Designing Campaign Content for Deep Niche Engagement


a) Co-Creating Authentic Content that Aligns with Influencer Style and Audience Preferences


Effective co-creation involves:


    

  • Collaborative Brainstorming: Hold virtual workshops or idea sessions to align on themes, formats, and messaging.
    • 

  • Content Style Guidelines: Provide a flexible brief emphasizing key messages but respecting influencer’s voice and aesthetic.
    • 

  • Shared Content Calendars: Use tools like Asana or Trello to coordinate posting schedules and prevent overlaps.
    • 

  • Iterative Feedback: Establish review stages—initial drafts, revisions, and final approval—using shared cloud folders.
    • 



b) Specific Content Formats and Tactics


Tailor content to niche interests using versatile formats:


    

  • Tutorials & How-To Guides: Deep dives into niche topics, e.g., DIY eco-friendly beauty recipes.
    • 

  • Behind-the-Scenes (BTS): Authentic glimpses into influencer routines, product sourcing, or brand collaborations.
    • 

  • User-Generated Content (UGC): Encourage followers to share their experiences, then repost with attribution.
    • 

  • Live Sessions & Q&As: Real-time engagement that fosters community trust and immediate feedback.
    • 



c) Providing Creative Guidelines While Allowing Flexibility


Set clear but adaptable parameters:


    

  • Brand Voice & Messaging: Define core themes and key phrases.
    • 

  • Visual Style: Share brand colors, logo usage, and preferred aesthetic but avoid over-restricting creativity.
    • 

  • Content Length & Format: Specify minimum content requirements without dictating every detail.
    • 

  • Disclosure & Compliance: Emphasize transparency with FTC guidelines and platform-specific disclosures.
    • 



d) Example Workflow: Content Planning, Review, and Approval Process


Implement a step-by-step workflow:


    

  1. Content Briefing: Share detailed guidelines, objectives, and creative inspiration.
    2. 

  2. Draft Submission: Influencer submits initial drafts (images, captions, scripts) within agreed timelines.
    3. 

  3. Internal Review: Marketing team evaluates content for alignment, legal compliance, and quality.
    4. 

  4. Feedback & Revisions: Provide specific, constructive feedback via shared comments.
    5. 

  5. Final Approval & Scheduling: Confirm content, set posting schedule, and prepare supporting assets.
    6. 




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