// // Variables // -------------------------------------------------- //== Colors // //## Gray and brand colors for use across Bootstrap. @gray-darker: lighten(#000, 13.5%); // #222 @gray-dark: lighten(#000, 20%); // #333 @gray: lighten(#000, 33.5%); // #555 @gray-light: lighten(#000, 60%); // #999 @gray-lighter: lighten(#000, 93.5%); // #eee @brand-primary: #428bca; @brand-success: #5cb85c; @brand-info: #5bc0de; @brand-warning: #f0ad4e; @brand-danger: #d9534f; //== Scaffolding // //## Settings for some of the most global styles. //** Background color for ``. @body-bg: #fff; //** Global text color on ``. @text-color: @gray-dark; //** Global textual link color. @link-color: @brand-primary; //** Link hover color set via `darken()` function. @link-hover-color: darken(@link-color, 15%); //== Typography // //## Font, line-height, and color for body text, headings, and more. @font-family-sans-serif: "Helvetica Neue", Helvetica, Arial, sans-serif; @font-family-serif: Georgia, "Times New Roman", Times, serif; //** Default monospace fonts for ``, ``, and `
`.
@font-family-monospace:   Menlo, Monaco, Consolas, "Courier New", monospace;
@font-family-base:        @font-family-sans-serif;

@font-size-base:          14px;
@font-size-large:         ceil((@font-size-base * 1.25)); // ~18px
@font-size-small:         ceil((@font-size-base * 0.85)); // ~12px

@font-size-h1:            floor((@font-size-base * 2.6)); // ~36px
@font-size-h2:            floor((@font-size-base * 2.15)); // ~30px
@font-size-h3:            ceil((@font-size-base * 1.7)); // ~24px
@font-size-h4:            ceil((@font-size-base * 1.25)); // ~18px
@font-size-h5:            @font-size-base;
@font-size-h6:            ceil((@font-size-base * 0.85)); // ~12px

//** Unit-less `line-height` for use in components like buttons.
@line-height-base:        1.428571429; // 20/14
//** Computed "line-height" (`font-size` * `line-height`) for use with `margin`, `padding`, etc.
@line-height-computed:    floor((@font-size-base * @line-height-base)); // ~20px

//** By default, this inherits from the ``.
@headings-font-family:    inherit;
@headings-font-weight:    500;
@headings-line-height:    1.1;
@headings-color:          inherit;


//== Iconography
//
//## Specify custom location and filename of the included Glyphicons icon font. Useful for those including Bootstrap via Bower.

//** Load fonts from this directory.
@icon-font-path:          "../fonts/";
//** File name for all font files.
@icon-font-name:          "glyphicons-halflings-regular";
//** Element ID within SVG icon file.
@icon-font-svg-id:        "glyphicons_halflingsregular";


//== Components
//
//## Define common padding and border radius sizes and more. Values based on 14px text and 1.428 line-height (~20px to start).

@padding-base-vertical:     6px;
@padding-base-horizontal:   12px;

@padding-large-vertical:    10px;
@padding-large-horizontal:  16px;

@padding-small-vertical:    5px;
@padding-small-horizontal:  10px;

@padding-xs-vertical:       1px;
@padding-xs-horizontal:     5px;

@line-height-large:         1.33;
@line-height-small:         1.5;

@border-radius-base:        4px;
@border-radius-large:       6px;
@border-radius-small:       3px;

//** Global color for active items (e.g., navs or dropdowns).
@component-active-color:    #fff;
//** Global background color for active items (e.g., navs or dropdowns).
@component-active-bg:       @brand-primary;

//** Width of the `border` for generating carets that indicator dropdowns.
@caret-width-base:          4px;
//** Carets increase slightly in size for larger components.
@caret-width-large:         5px;


//== Tables
//
//## Customizes the `.table` component with basic values, each used across all table variations.

//** Padding for ``s and ``s.
@table-cell-padding:            8px;
//** Padding for cells in `.table-condensed`.
@table-condensed-cell-padding:  5px;

//** Default background color used for all tables.
@table-bg:                      transparent;
//** Background color used for `.table-striped`.
@table-bg-accent:               #f9f9f9;
//** Background color used for `.table-hover`.
@table-bg-hover:                #f5f5f5;
@table-bg-active:               @table-bg-hover;

//** Border color for table and cell borders.
@table-border-color:            #ddd;


//== Buttons
//
//## For each of Bootstrap's buttons, define text, background and border color.

@btn-font-weight:                normal;

@btn-default-color:              #333;
@btn-default-bg:                 #fff;
@btn-default-border:             #ccc;

@btn-primary-color:              #fff;
@btn-primary-bg:                 @brand-primary;
@btn-primary-border:             darken(@btn-primary-bg, 5%);

@btn-success-color:              #fff;
@btn-success-bg:                 @brand-success;
@btn-success-border:             darken(@btn-success-bg, 5%);

@btn-info-color:                 #fff;
@btn-info-bg:                    @brand-info;
@btn-info-border:                darken(@btn-info-bg, 5%);

@btn-warning-color:              #fff;
@btn-warning-bg:                 @brand-warning;
@btn-warning-border:             darken(@btn-warning-bg, 5%);

@btn-danger-color:               #fff;
@btn-danger-bg:                  @brand-danger;
@btn-danger-border:              darken(@btn-danger-bg, 5%);

@btn-link-disabled-color:        @gray-light;


//== Forms
//
//##

//** `` background color
@input-bg:                       #fff;
//** `` background color
@input-bg-disabled:              @gray-lighter;

//** Text color for ``s
@input-color:                    @gray;
//** `` border color
@input-border:                   #ccc;
//** `` border radius
@input-border-radius:            @border-radius-base;
//** Border color for inputs on focus
@input-border-focus:             #66afe9;

//** Placeholder text color
@input-color-placeholder:        @gray-light;

//** Default `.form-control` height
@input-height-base:              (@line-height-computed + (@padding-base-vertical * 2) + 2);
//** Large `.form-control` height
@input-height-large:             (ceil(@font-size-large * @line-height-large) + (@padding-large-vertical * 2) + 2);
//** Small `.form-control` height
@input-height-small:             (floor(@font-size-small * @line-height-small) + (@padding-small-vertical * 2) + 2);

@legend-color:                   @gray-dark;
@legend-border-color:            #e5e5e5;

//** Background color for textual input addons
@input-group-addon-bg:           @gray-lighter;
//** Border color for textual input addons
@input-group-addon-border-color: @input-border;


//== Dropdowns
//
//## Dropdown menu container and contents.

//** Background for the dropdown menu.
@dropdown-bg:                    #fff;
//** Dropdown menu `border-color`.
@dropdown-border:                rgba(0,0,0,.15);
//** Dropdown menu `border-color` **for IE8**.
@dropdown-fallback-border:       #ccc;
//** Divider color for between dropdown items.
@dropdown-divider-bg:            #e5e5e5;

//** Dropdown link text color.
@dropdown-link-color:            @gray-dark;
//** Hover color for dropdown links.
@dropdown-link-hover-color:      darken(@gray-dark, 5%);
//** Hover background for dropdown links.
@dropdown-link-hover-bg:         #f5f5f5;

//** Active dropdown menu item text color.
@dropdown-link-active-color:     @component-active-color;
//** Active dropdown menu item background color.
@dropdown-link-active-bg:        @component-active-bg;

//** Disabled dropdown menu item background color.
@dropdown-link-disabled-color:   @gray-light;

//** Text color for headers within dropdown menus.
@dropdown-header-color:          @gray-light;

//** Deprecated `@dropdown-caret-color` as of v3.1.0
@dropdown-caret-color:           #000;


//-- Z-index master list
//
// Warning: Avoid customizing these values. They're used for a bird's eye view
// of components dependent on the z-axis and are designed to all work together.
//
// Note: These variables are not generated into the Customizer.

@zindex-navbar:            1000;
@zindex-dropdown:          1000;
@zindex-popover:           1060;
@zindex-tooltip:           1070;
@zindex-navbar-fixed:      1030;
@zindex-modal-background:  1040;
@zindex-modal:             1050;


//== Media queries breakpoints
//
//## Define the breakpoints at which your layout will change, adapting to different screen sizes.

// Extra small screen / phone
//** Deprecated `@screen-xs` as of v3.0.1
@screen-xs:                  480px;
//** Deprecated `@screen-xs-min` as of v3.2.0
@screen-xs-min:              @screen-xs;
//** Deprecated `@screen-phone` as of v3.0.1
@screen-phone:               @screen-xs-min;

// Small screen / tablet
//** Deprecated `@screen-sm` as of v3.0.1
@screen-sm:                  768px;
@screen-sm-min:              @screen-sm;
//** Deprecated `@screen-tablet` as of v3.0.1
@screen-tablet:              @screen-sm-min;

// Medium screen / desktop
//** Deprecated `@screen-md` as of v3.0.1
@screen-md:                  992px;
@screen-md-min:              @screen-md;
//** Deprecated `@screen-desktop` as of v3.0.1
@screen-desktop:             @screen-md-min;

// Large screen / wide desktop
//** Deprecated `@screen-lg` as of v3.0.1
@screen-lg:                  1200px;
@screen-lg-min:              @screen-lg;
//** Deprecated `@screen-lg-desktop` as of v3.0.1
@screen-lg-desktop:          @screen-lg-min;

// So media queries don't overlap when required, provide a maximum
@screen-xs-max:              (@screen-sm-min - 1);
@screen-sm-max:              (@screen-md-min - 1);
@screen-md-max:              (@screen-lg-min - 1);


//== Grid system
//
//## Define your custom responsive grid.

//** Number of columns in the grid.
@grid-columns:              12;
//** Padding between columns. Gets divided in half for the left and right.
@grid-gutter-width:         30px;
// Navbar collapse
//** Point at which the navbar becomes uncollapsed.
@grid-float-breakpoint:     @screen-sm-min;
//** Point at which the navbar begins collapsing.
@grid-float-breakpoint-max: (@grid-float-breakpoint - 1);


//== Container sizes
//
//## Define the maximum width of `.container` for different screen sizes.

// Small screen / tablet
@container-tablet:             ((720px + @grid-gutter-width));
//** For `@screen-sm-min` and up.
@container-sm:                 @container-tablet;

// Medium screen / desktop
@container-desktop:            ((940px + @grid-gutter-width));
//** For `@screen-md-min` and up.
@container-md:                 @container-desktop;

// Large screen / wide desktop
@container-large-desktop:      ((1140px + @grid-gutter-width));
//** For `@screen-lg-min` and up.
@container-lg:                 @container-large-desktop;


//== Navbar
//
//##

// Basics of a navbar
@navbar-height:                    50px;
@navbar-margin-bottom:             @line-height-computed;
@navbar-border-radius:             @border-radius-base;
@navbar-padding-horizontal:        floor((@grid-gutter-width / 2));
@navbar-padding-vertical:          ((@navbar-height - @line-height-computed) / 2);
@navbar-collapse-max-height:       340px;

@navbar-default-color:             #777;
@navbar-default-bg:                #f8f8f8;
@navbar-default-border:            darken(@navbar-default-bg, 6.5%);

// Navbar links
@navbar-default-link-color:                #777;
@navbar-default-link-hover-color:          #333;
@navbar-default-link-hover-bg:             transparent;
@navbar-default-link-active-color:         #555;
@navbar-default-link-active-bg:            darken(@navbar-default-bg, 6.5%);
@navbar-default-link-disabled-color:       #ccc;
@navbar-default-link-disabled-bg:          transparent;

// Navbar brand label
@navbar-default-brand-color:               @navbar-default-link-color;
@navbar-default-brand-hover-color:         darken(@navbar-default-brand-color, 10%);
@navbar-default-brand-hover-bg:            transparent;

// Navbar toggle
@navbar-default-toggle-hover-bg:           #ddd;
@navbar-default-toggle-icon-bar-bg:        #888;
@navbar-default-toggle-border-color:       #ddd;


// Inverted navbar
// Reset inverted navbar basics
@navbar-inverse-color:                      @gray-light;
@navbar-inverse-bg:                         #222;
@navbar-inverse-border:                     darken(@navbar-inverse-bg, 10%);

// Inverted navbar links
@navbar-inverse-link-color:                 @gray-light;
@navbar-inverse-link-hover-color:           #fff;
@navbar-inverse-link-hover-bg:              transparent;
@navbar-inverse-link-active-color:          @navbar-inverse-link-hover-color;
@navbar-inverse-link-active-bg:             darken(@navbar-inverse-bg, 10%);
@navbar-inverse-link-disabled-color:        #444;
@navbar-inverse-link-disabled-bg:           transparent;

// Inverted navbar brand label
@navbar-inverse-brand-color:                @navbar-inverse-link-color;
@navbar-inverse-brand-hover-color:          #fff;
@navbar-inverse-brand-hover-bg:             transparent;

// Inverted navbar toggle
@navbar-inverse-toggle-hover-bg:            #333;
@navbar-inverse-toggle-icon-bar-bg:         #fff;
@navbar-inverse-toggle-border-color:        #333;


//== Navs
//
//##

//=== Shared nav styles
@nav-link-padding:                          10px 15px;
@nav-link-hover-bg:                         @gray-lighter;

@nav-disabled-link-color:                   @gray-light;
@nav-disabled-link-hover-color:             @gray-light;

@nav-open-link-hover-color:                 #fff;

//== Tabs
@nav-tabs-border-color:                     #ddd;

@nav-tabs-link-hover-border-color:          @gray-lighter;

@nav-tabs-active-link-hover-bg:             @body-bg;
@nav-tabs-active-link-hover-color:          @gray;
@nav-tabs-active-link-hover-border-color:   #ddd;

@nav-tabs-justified-link-border-color:            #ddd;
@nav-tabs-justified-active-link-border-color:     @body-bg;

//== Pills
@nav-pills-border-radius:                   @border-radius-base;
@nav-pills-active-link-hover-bg:            @component-active-bg;
@nav-pills-active-link-hover-color:         @component-active-color;


//== Pagination
//
//##

@pagination-color:                     @link-color;
@pagination-bg:                        #fff;
@pagination-border:                    #ddd;

@pagination-hover-color:               @link-hover-color;
@pagination-hover-bg:                  @gray-lighter;
@pagination-hover-border:              #ddd;

@pagination-active-color:              #fff;
@pagination-active-bg:                 @brand-primary;
@pagination-active-border:             @brand-primary;

@pagination-disabled-color:            @gray-light;
@pagination-disabled-bg:               #fff;
@pagination-disabled-border:           #ddd;


//== Pager
//
//##

@pager-bg:                             @pagination-bg;
@pager-border:                         @pagination-border;
@pager-border-radius:                  15px;

@pager-hover-bg:                       @pagination-hover-bg;

@pager-active-bg:                      @pagination-active-bg;
@pager-active-color:                   @pagination-active-color;

@pager-disabled-color:                 @pagination-disabled-color;


//== Jumbotron
//
//##

@jumbotron-padding:              30px;
@jumbotron-color:                inherit;
@jumbotron-bg:                   @gray-lighter;
@jumbotron-heading-color:        inherit;
@jumbotron-font-size:            ceil((@font-size-base * 1.5));


//== Form states and alerts
//
//## Define colors for form feedback states and, by default, alerts.

@state-success-text:             #3c763d;
@state-success-bg:               #dff0d8;
@state-success-border:           darken(spin(@state-success-bg, -10), 5%);

@state-info-text:                #31708f;
@state-info-bg:                  #d9edf7;
@state-info-border:              darken(spin(@state-info-bg, -10), 7%);

@state-warning-text:             #8a6d3b;
@state-warning-bg:               #fcf8e3;
@state-warning-border:           darken(spin(@state-warning-bg, -10), 5%);

@state-danger-text:              #a94442;
@state-danger-bg:                #f2dede;
@state-danger-border:            darken(spin(@state-danger-bg, -10), 5%);


//== Tooltips
//
//##

//** Tooltip max width
@tooltip-max-width:           200px;
//** Tooltip text color
@tooltip-color:               #fff;
//** Tooltip background color
@tooltip-bg:                  #000;
@tooltip-opacity:             .9;

//** Tooltip arrow width
@tooltip-arrow-width:         5px;
//** Tooltip arrow color
@tooltip-arrow-color:         @tooltip-bg;


//== Popovers
//
//##

//** Popover body background color
@popover-bg:                          #fff;
//** Popover maximum width
@popover-max-width:                   276px;
//** Popover border color
@popover-border-color:                rgba(0,0,0,.2);
//** Popover fallback border color
@popover-fallback-border-color:       #ccc;

//** Popover title background color
@popover-title-bg:                    darken(@popover-bg, 3%);

//** Popover arrow width
@popover-arrow-width:                 10px;
//** Popover arrow color
@popover-arrow-color:                 #fff;

//** Popover outer arrow width
@popover-arrow-outer-width:           (@popover-arrow-width + 1);
//** Popover outer arrow color
@popover-arrow-outer-color:           fadein(@popover-border-color, 5%);
//** Popover outer arrow fallback color
@popover-arrow-outer-fallback-color:  darken(@popover-fallback-border-color, 20%);


//== Labels
//
//##

//** Default label background color
@label-default-bg:            @gray-light;
//** Primary label background color
@label-primary-bg:            @brand-primary;
//** Success label background color
@label-success-bg:            @brand-success;
//** Info label background color
@label-info-bg:               @brand-info;
//** Warning label background color
@label-warning-bg:            @brand-warning;
//** Danger label background color
@label-danger-bg:             @brand-danger;

//** Default label text color
@label-color:                 #fff;
//** Default text color of a linked label
@label-link-hover-color:      #fff;


//== Modals
//
//##

//** Padding applied to the modal body
@modal-inner-padding:         15px;

//** Padding applied to the modal title
@modal-title-padding:         15px;
//** Modal title line-height
@modal-title-line-height:     @line-height-base;

//** Background color of modal content area
@modal-content-bg:                             #fff;
//** Modal content border color
@modal-content-border-color:                   rgba(0,0,0,.2);
//** Modal content border color **for IE8**
@modal-content-fallback-border-color:          #999;

//** Modal backdrop background color
@modal-backdrop-bg:           #000;
//** Modal backdrop opacity
@modal-backdrop-opacity:      .5;
//** Modal header border color
@modal-header-border-color:   #e5e5e5;
//** Modal footer border color
@modal-footer-border-color:   @modal-header-border-color;

@modal-lg:                    900px;
@modal-md:                    600px;
@modal-sm:                    300px;


//== Alerts
//
//## Define alert colors, border radius, and padding.

@alert-padding:               15px;
@alert-border-radius:         @border-radius-base;
@alert-link-font-weight:      bold;

@alert-success-bg:            @state-success-bg;
@alert-success-text:          @state-success-text;
@alert-success-border:        @state-success-border;

@alert-info-bg:               @state-info-bg;
@alert-info-text:             @state-info-text;
@alert-info-border:           @state-info-border;

@alert-warning-bg:            @state-warning-bg;
@alert-warning-text:          @state-warning-text;
@alert-warning-border:        @state-warning-border;

@alert-danger-bg:             @state-danger-bg;
@alert-danger-text:           @state-danger-text;
@alert-danger-border:         @state-danger-border;


//== Progress bars
//
//##

//** Background color of the whole progress component
@progress-bg:                 #f5f5f5;
//** Progress bar text color
@progress-bar-color:          #fff;

//** Default progress bar color
@progress-bar-bg:             @brand-primary;
//** Success progress bar color
@progress-bar-success-bg:     @brand-success;
//** Warning progress bar color
@progress-bar-warning-bg:     @brand-warning;
//** Danger progress bar color
@progress-bar-danger-bg:      @brand-danger;
//** Info progress bar color
@progress-bar-info-bg:        @brand-info;


//== List group
//
//##

//** Background color on `.list-group-item`
@list-group-bg:                 #fff;
//** `.list-group-item` border color
@list-group-border:             #ddd;
//** List group border radius
@list-group-border-radius:      @border-radius-base;

//** Background color of single list items on hover
@list-group-hover-bg:           #f5f5f5;
//** Text color of active list items
@list-group-active-color:       @component-active-color;
//** Background color of active list items
@list-group-active-bg:          @component-active-bg;
//** Border color of active list elements
@list-group-active-border:      @list-group-active-bg;
//** Text color for content within active list items
@list-group-active-text-color:  lighten(@list-group-active-bg, 40%);

//** Text color of disabled list items
@list-group-disabled-color:      @gray-light;
//** Background color of disabled list items
@list-group-disabled-bg:         @gray-lighter;
//** Text color for content within disabled list items
@list-group-disabled-text-color: @list-group-disabled-color;

@list-group-link-color:         #555;
@list-group-link-hover-color:   @list-group-link-color;
@list-group-link-heading-color: #333;


//== Panels
//
//##

@panel-bg:                    #fff;
@panel-body-padding:          15px;
@panel-heading-padding:       10px 15px;
@panel-footer-padding:        @panel-heading-padding;
@panel-border-radius:         @border-radius-base;

//** Border color for elements within panels
@panel-inner-border:          #ddd;
@panel-footer-bg:             #f5f5f5;

@panel-default-text:          @gray-dark;
@panel-default-border:        #ddd;
@panel-default-heading-bg:    #f5f5f5;

@panel-primary-text:          #fff;
@panel-primary-border:        @brand-primary;
@panel-primary-heading-bg:    @brand-primary;

@panel-success-text:          @state-success-text;
@panel-success-border:        @state-success-border;
@panel-success-heading-bg:    @state-success-bg;

@panel-info-text:             @state-info-text;
@panel-info-border:           @state-info-border;
@panel-info-heading-bg:       @state-info-bg;

@panel-warning-text:          @state-warning-text;
@panel-warning-border:        @state-warning-border;
@panel-warning-heading-bg:    @state-warning-bg;

@panel-danger-text:           @state-danger-text;
@panel-danger-border:         @state-danger-border;
@panel-danger-heading-bg:     @state-danger-bg;


//== Thumbnails
//
//##

//** Padding around the thumbnail image
@thumbnail-padding:           4px;
//** Thumbnail background color
@thumbnail-bg:                @body-bg;
//** Thumbnail border color
@thumbnail-border:            #ddd;
//** Thumbnail border radius
@thumbnail-border-radius:     @border-radius-base;

//** Custom text color for thumbnail captions
@thumbnail-caption-color:     @text-color;
//** Padding around the thumbnail caption
@thumbnail-caption-padding:   9px;


//== Wells
//
//##

@well-bg:                     #f5f5f5;
@well-border:                 darken(@well-bg, 7%);


//== Badges
//
//##

@badge-color:                 #fff;
//** Linked badge text color on hover
@badge-link-hover-color:      #fff;
@badge-bg:                    @gray-light;

//** Badge text color in active nav link
@badge-active-color:          @link-color;
//** Badge background color in active nav link
@badge-active-bg:             #fff;

@badge-font-weight:           bold;
@badge-line-height:           1;
@badge-border-radius:         10px;


//== Breadcrumbs
//
//##

@breadcrumb-padding-vertical:   8px;
@breadcrumb-padding-horizontal: 15px;
//** Breadcrumb background color
@breadcrumb-bg:                 #f5f5f5;
//** Breadcrumb text color
@breadcrumb-color:              #ccc;
//** Text color of current page in the breadcrumb
@breadcrumb-active-color:       @gray-light;
//** Textual separator for between breadcrumb elements
@breadcrumb-separator:          "/";


//== Carousel
//
//##

@carousel-text-shadow:                        0 1px 2px rgba(0,0,0,.6);

@carousel-control-color:                      #fff;
@carousel-control-width:                      15%;
@carousel-control-opacity:                    .5;
@carousel-control-font-size:                  20px;

@carousel-indicator-active-bg:                #fff;
@carousel-indicator-border-color:             #fff;

@carousel-caption-color:                      #fff;


//== Close
//
//##

@close-font-weight:           bold;
@close-color:                 #000;
@close-text-shadow:           0 1px 0 #fff;


//== Code
//
//##

@code-color:                  #c7254e;
@code-bg:                     #f9f2f4;

@kbd-color:                   #fff;
@kbd-bg:                      #333;

@pre-bg:                      #f5f5f5;
@pre-color:                   @gray-dark;
@pre-border-color:            #ccc;
@pre-scrollable-max-height:   340px;


//== Type
//
//##

//** Text muted color
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//** Abbreviations and acronyms border color
@abbr-border-color:           @gray-light;
//** Headings small color
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//** Blockquote small color
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//** Blockquote font size
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//** Blockquote border color
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//** Page header border color
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//== Miscellaneous
//
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//** Horizontal line color.
@hr-border:                   @gray-lighter;

//** Horizontal offset for forms and lists.
@component-offset-horizontal: 180px;
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  `url` varchar(1000) NOT NULL DEFAULT '',
  `res` varchar(255) NOT NULL DEFAULT '' COMMENT '-=not crawl, H=hit, M=miss, B=blacklist',
  `reason` text NOT NULL COMMENT 'response code, comma separated',
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  PRIMARY KEY (`id`),
  KEY `url` (`url`(191)),
  KEY `res` (`res`)




	
	Mastering Precise Keyword Placement for SEO: An Expert Deep-Dive into Actionable Strategies #11 | JNP Sri Lanka | National Freedom Front
		




	
	
			
	
	

	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	
	





































    
    






		
		



	

		

			
			
            

                

                    






                

                

                                                        

                

                    
 



  
  

    
    
  


  

    
    
  


  

    
    
  

	
 

    
    
  


  

    
    
  


	


  
  
  
		
	

 
  
  
  







                


            


            
		

	

	

		
		 

	

		

			

									

						

							

								
Mastering Precise Keyword Placement for SEO: An Expert Deep-Dive into Actionable Strategies #11

																	
by JNP Media   30/09/2025 | 8:30
                                    0
                                    Posted in කාලීන පුවත් 

															

							

																			Mastering Precise Keyword Placement for SEO: An Expert Deep-Dive into Actionable Strategies #11
																		

							

																
Optimizing keyword placement is a nuanced art that significantly influences a webpage’s search engine ranking and user engagement. While many SEO practitioners understand the importance of keywords, few leverage their placement with surgical precision to maximize impact. This article unpacks advanced, actionable techniques to embed keywords effectively within your content structure, ensuring both search engines and readers benefit. We will explore specific, step-by-step methods rooted in technical expertise, illustrated with real-world examples, and aligned with the broader context of «{tier2_theme}».


1. Understanding Exact Keyword Placement in Content Sections


a) Identifying High-Impact Locations within Article Body


The core of effective keyword placement lies in pinpointing strategic locations within your content where keywords exert maximum influence. These include:


    

  • Introduction Paragraphs: Place primary keywords early to establish relevance and context immediately.
    • 

  • Headings and Subheadings: Use H2 and H3 tags to signal content hierarchy while reinforcing keywords.
    • 

  • Early in Paragraphs: Incorporate keywords within the first 100 words to align with reader intent and search algorithms.
    • 

  • Conclusion Sections: Reinforce topic keywords here to summarize and strengthen thematic relevance.
    • 

  • Supporting Elements: Bullet points, numbered lists, captions, and callouts can subtly reinforce keywords.
    • 



b) Differentiating Between Main Content, Subheaders, and Supporting Elements


Each content section serves a distinct purpose and requires tailored keyword strategies:





Content Type
Keyword Strategy




Main Content
Embed primary keywords naturally, emphasizing topic relevance and user intent.




Subheaders (


, 


)



Include variations or long-tail keywords that reflect subsections, enhancing semantic depth.




Supporting Elements
Use keywords in lists, captions, and callouts judiciously to reinforce themes without keyword stuffing.





c) How to Map Keywords to Content Structure for Optimal SEO


Develop a detailed keyword map aligned with your content outline:


    

  1. Identify Target Keywords: Use tools like SEMrush or Ahrefs to find high-value keywords with suitable search volume and competition.
    2. 

  2. Segment Keywords by Content Section: Assign primary keywords to main sections, variations to subheaders, and supportive keywords to supporting elements.
    3. 

  3. Create a Keyword Map Document: Use spreadsheets to visualize placement, ensuring no over-concentration in a single area.
    4. 

  4. Align with User Intent: Match keywords with the specific purpose of each section, enhancing relevance and user experience.
    5. 



2. Implementing Technical Strategies for Precise Keyword Insertion


a) Using HTML Tags (e.g., <h1>, <h2>, <strong>) for Keyword Emphasis


HTML tags are powerful tools for signaling content importance to search engines. To optimize, follow these tactics:


    

  • <h1>, <h2>, <h3> tags: Incorporate your main and secondary keywords into headings to establish content hierarchy and relevance. For example, use <h2> with “Keyword Optimization Strategies”.
    • 

  • <strong> and <em> tags: Emphasize keywords within paragraphs without overusing. For instance, “Effective keyword placement improves SEO.”
    • 

  • Attributes: Use the title attribute in hyperlinks to include keywords, enhancing contextual signals.
    • 



b) Leveraging Schema Markup to Highlight Keywords Contextually


Schema markup allows search engines to understand the context of your keywords. Implement:


    

  • Article Schema: Use the <article> schema with keywords embedded in the headline and description.
    • 

  • FAQ Schema: Incorporate keywords into question and answer pairs to boost snippet visibility.
    • 

  • Product Schema: Embed keywords in product names, descriptions, and reviews for e-commerce pages.
    • 



c) Automating Keyword Placement with CMS Plugins or Scripts


Leverage automation tools for precision:


    

  • WordPress Plugins: Use plugins like Yoast SEO, Rank Math, or All in One SEO to set keyword insertion rules and monitor keyword density.
    • 

  • Custom Scripts: Develop JavaScript or Python scripts that scan your content, identify placeholder tags, and insert keywords at predefined locations, reducing manual errors.
    • 

  • Template Optimization: Modify your CMS templates to automatically include keywords in headings and meta tags during content creation.
    • 



3. Crafting Effective Keyword Variations and Placement Patterns


a) Developing Synonyms and Long-Tail Variants for Natural Integration


Avoid keyword stuffing by diversifying your keyword use:


    

  • Synonyms: Use tools like Thesaurus or SEMrush to identify relevant synonyms, e.g., “SEO keyword placement” can also be “search engine optimization keyword positioning.”
    • 

  • Long-tail Variants: Incorporate specific queries such as “how to optimize keyword placement in blog posts” to target niche traffic.
    • 

  • Semantic Variations: Use related terms and contextually relevant phrases to reinforce the main keywords without repetition.
    • 



b) Strategic Placement in Introductory Paragraphs and Conclusions


Embed primary keywords early and late to anchor your content:


    

  1. Introduction: Use the main keyword within the first 100 words to establish topic relevance.
    2. 

  2. Conclusion: Reiterate the keyword naturally to reinforce the core message and signal content completeness.
    3. 



c) Avoiding Keyword Stuffing: Balancing Optimization and Readability


Maintain readability by:


    

  • Using natural language: Incorporate keywords seamlessly within sentences.
    • 

  • Limiting keyword frequency: Follow the 1-2% keyword density guideline, adjusting based on content length.
    • 

  • Employing variations: Mix synonyms and related phrases to diversify keyword appearance.
    • 



4. Step-by-Step Guide: Applying Keyword Placement Techniques in a Blog Post


a) Selecting Priority Keywords Based on Search Intent and Competition


Begin with comprehensive keyword research:


    

  • Use Keyword Tools: SEMrush, Ahrefs, or Google Keyword Planner to identify keywords aligned with your content goals.
    • 

  • Analyze Competition: Check top-ranking pages for your keywords to understand their placement strategies.
    • 

  • Assess Search Intent: Ensure keywords match informational, navigational, or transactional intent relevant to your audience.
    • 



b) Structuring the Content Outline to Incorporate Keywords at Key Sections


Map out your article with keyword-rich headings:


    

  • Create a hierarchical outline: Main heading (H1) with primary keywords, subheadings (H2/H3) with variations.
    • 

  • Assign keywords to each section: Ensure each section’s focus aligns with the mapped keywords.
    • 

  • Balance keyword density: Distribute keywords evenly to avoid clustering.
    • 



c) Inserting Keywords During Drafting: Practical Examples and Best Practices


During writing, follow these steps:





Step
Action




Identify insertion points
Use your outline to locate where keywords naturally fit.




Integrate naturally
Embed keywords without disrupting flow; use synonyms if needed.




Use technical tags
Wrap keywords with <strong> or include in headings for emphasis.





d) Reviewing and Editing: Ensuring Correct Placement Without Disrupting Flow


Post-writing, perform an SEO-focused review:


    

  • Check Keyword Density: Use tools like Yoast or SEMrush to ensure optimal density.
    • 

  • Evaluate Readability: Read aloud to ensure natural flow; remove awkward placements.
    • 

  • Refine Placement: Reposition keywords that appear forced or disrupt the narrative.
    • 



5. Common Mistakes in Keyword Placement and How to Avoid Them


a) Overusing Exact Match Keywords in a Single Section


This leads to keyword stuffing, which not only penalizes your SEO but also diminishes readability. To avoid:


    

  • Use Variations: Replace some exact matches with synonyms or long-tail variants.
    • 

  • Limit Frequency: Keep exact match keywords below 2% of total word count.
    • 

  • Prioritize Natural Flow: Read your content aloud to catch awkward repetitions.
    • 



b) Inconsistent Keyword Distribution Across the Content


Uneven distribution creates weak spots in SEO. To fix:


    

  • Use a Keyword Map: As described earlier, visualize where keywords should appear.
    • 

  • Audit Regularly: Use SEO tools to identify sections lacking keywords and adjust accordingly.
    • 

  • Maintain Balance: Ensure core keywords appear in multiple sections to reinforce relevance.
    • 



c) Neglecting Contextual Relevance When Placing Keywords


Keywords should align with surrounding content to avoid unnatural placement. Tips include:


    

  • Semantic Consistency: Ensure keywords relate contextually to nearby terms.
    • 

  • Use LSI Keywords: Incorporate Latent Semantic Indexing keywords for depth.
    • 

  • Read in Context: Verify that inserted keywords make sense within sentences.
    • 




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